Harley Davidson India will initially set up dealerships in cities including Mumbai and New Delhi as it aims to tap demand from the affluent people. The target models are Fat Boy and Cross Bones cruisers, which can cost more than $40,000 in the U.S. Anoop Prakash is appointed as managing director of the India unit. Keith Wandell is the president and chief executive officer of Harley Davidson Inc USA.
Harley-Davidson Inc., the biggest U.S. Motorcycle Maker, plans to formally enter the motorcycle market in India, where it expects to start selling its iconic motorcycles in 2010.
The company has established a subsidiary to be located in Gurgaon, near Delhi, and has begun the process of seeking dealers.
The company will initially set up dealerships in cities including Mumbai and New Delhi as it aims to tap demand from the affluent for models such as Fat Boy and Cross Bones cruisers, which can cost more than $40,000 in the U.S. when customized.
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