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Harley Davidson India will initially set up dealerships in cities including Mumbai and New Delhi as it aims to tap demand from the affluent people. The target models are Fat Boy and Cross Bones cruisers, which can cost more than $40,000 in the U.S. Anoop Prakash is appointed as managing director of the India unit. Keith Wandell is the president and chief executive officer of Harley Davidson Inc USA.

Harley-Davidson Inc., the biggest U.S. Motorcycle Maker, plans to formally enter the motorcycle market in India, where it expects to start selling its iconic motorcycles in 2010.

The company has established a subsidiary to be located in Gurgaon, near Delhi, and has begun the process of seeking dealers.

The company will initially set up dealerships in cities including Mumbai and New Delhi as it aims to tap demand from the affluent for models such as Fat Boy and Cross Bones cruisers, which can cost more than $40,000 in the U.S. when customized.



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Demand for automobiles sees a spike during the September-November season every year, a period marked with various festivals celebrated across the country.

Car sales have been strong for the larger part of this year and manufacturers are banking on the same sentiment to continue in the festive period.

Passenger car segment reported 11% growth in sales at 4.38 lakh cars in the April-July period, led by a sharp 30% jump in sales in July and carmakers point similar high growth in August too.

MARUTI

The roll-out of new cars was kick-started in August by the domestic market leader, Maruti which launched a new small car Estilo sporting a muscular look and strapped with a new fuel-efficient K-Series engine priced at Rs 3.12 lakh onwards (ex-showroom Delhi).

TOYOTA

Toyota has also launched Fortuner SUV at an aggressive price of Rs 18.45 lakh (ex-showroom Delhi) adding spark in the top-end jeep market, which has seen low demand for the past one year.
Hyundai

Hyundai will launch its refurbished Santro Xing and General Motors is launching its new midsize sedan Chevrolet Cruze that will be pitted against Volkswagen’s Jetta and Honda’s Civic.








HONDA CIVIC

A new variant of Honda’s popular sedan, City a newly-designed Civic will also be available from next month.









TATA

Homegrown auto major, Tata Motors is bringing its new Indigo Vista sedan powered by its Italian joint-venture partner Fiat’s engines.












General Motors

General Motors (GM), after taking a beating in the US market, plans to woo domestic customers with new cars.
General motors is launching its new midsize sedan Chevrolet Cruze that will be pitted against Volkswagen's Jetta and Honda's Civic.






Ford


Other cars lined up for the season are Maruti’s brand new multi-utility vehicle that is code-named O2 on the Versa platform and Ford Motors' refreshed Endeavour with an optional automatic transmission.













Source : Webpoori



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